[roneesh]

I'm not so sure that the average person won't care. They are increasingly aware of how much they pay for data on their phone plans, and how crossing limits decreases their speeds. After a big bill or two, people start looking for options.

[anotherhacker]

"Why 3.5 times more Apple users choose Apple Maps over Google Maps"

The power of default settings is huge. Perhaps you're thinking of yourself or your peers.90% of the rest of the population just doesn't care about these issues.

Source: http://fortune.com/2015/06/16/apple-google-maps-ios/

[roneesh]

I tried to cover my tracks here and say "increasingly" aware. For instance I saw an ad the other day that offered unlimited internet on your phone for $40 a month, but in slightly smaller text (not fine print, think H1 vs H2 relation) it said that after 1.5Gb speeds reduced to 128k. Disclosures like that I think will make people more aware of their data usage over time.

However my supposition is predicated on the continued restriction of data and speed by carriers. If any new business model comes along that upends that, then I suppose Americans won't become data usage aware.