[digitalclubb]

The web is getting bigger, there is no denying that. People developing responsive sites irresponsibly, adding large images, videos and JavaScript libraries and frameworks.

What I don't understand is why search engines don't punish those individuals with larger pages rather than move everyone to something new? Is this taking us back to the mobile site days?

I love the concept of getting core content to the user fast but what is stopping someone adding a 2MB amp-img to their page and then we are right back where we were before?