[Cypher]

I know the exact reason, the IAB wanted Mark to experience how an ad is blocked. Artistic merit.

[woah]

They've given ABP a beautiful analogy.

[chris_wot]

They can wax lyrical about how effective blocking is, now that they have done it themselves. Truly, an industry in decline.

[cerlone]

It's funny that Ad Block posted the image as to "how dare they, who do they think they are!? Why shouldn't I be allowed to do something I want"

Yet they do it businesses trying to advertise every day.