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by tyingq 3808 days ago
Excerpt from the summary for one of the two keynote speeches...

"But this has brought along the unintended consequences of viewability challenges, fraud, and ad blocking. What’s more, this myopic pursuit of success has created burnout and disengagement...2016 must mark a significant shift in our thinking" [1]

[1] http://www.iab.com/events/iab-annual-leadership-meeting-2016...