I decided to turn my adblocker off wherein I received the message:
"Thank you for turning off your ad blocker! Enjoy Forbes' ad-light experience for 30 days."
So what's "ad-light"?
Two auto-playing (but volume muted) videos wasting my bandwidth showing some celebrities I've never seen and don't care about, an ad for CCTV cameras (which I've just been searching for), several other banner ads which were not tailored to anything I've previously been looking at, followed by those God-awful clickbait-masquerading-as-news blocks at the bottom of the article.
Oh, and the article is artificially split onto 4 pages to keep you clicking and reloading more ads.
Well, for some definitions of "works fine" - I have no idea how someone came up with the idea of having multipage articles, while at the same time loading other articles with infinite scrolling. I can be on page 2/4 of this article, scroll a bit to the bottom and end up reading something on passwords.
I love free content (almost free). And this is the first time I have run into a site where it said "You shall not pass (with you ad blocker turned on)".
I like Forbes, and I am willing to give ads a try for a while. Otherwise "freeish" content will be disappearing.
"Thank you for turning off your ad blocker! Enjoy Forbes' ad-light experience for 30 days."
So what's "ad-light"?
Two auto-playing (but volume muted) videos wasting my bandwidth showing some celebrities I've never seen and don't care about, an ad for CCTV cameras (which I've just been searching for), several other banner ads which were not tailored to anything I've previously been looking at, followed by those God-awful clickbait-masquerading-as-news blocks at the bottom of the article.
Oh, and the article is artificially split onto 4 pages to keep you clicking and reloading more ads.
I'll keep my adblock on next time.