[puranjay]

It also has a head start over the competitors. This might sound like not a big deal, but it has already some very vocal supporters in the blogosphere who've been recommending it for ages.

The only way it can fuck up is if it goes the Evernote way

[zamland]

Well, I think the product is just better. Asana, Atlassian, and other products has been out there for ages.