[firasd]

I think Facebook chose this type of campaign after seeing how http://savetheinternet.in rallied support for pro-net neutrality responses to an earlier consultation paper, from an uncommonly broad audience for a telecom policy issue.

The Save The Internet campaign (both then and this time) had some important differences though: their default template actually answered the questions the regulator asked, and each email was sent from the respondent's own email app (using mailto or the equivalent) instead of being sent by the platform.

[nileshtrivedi]

Don't forget: SaveTheInternet actually TOLD people that they are sending emails to TRAI. Facebook did not even do that! Which is why the Advertising Standards Council is investigating FB's campaign.

[chris_wot]

Yeah, but this campaign never tricked people into sign anything. People who signed this petition actually knew what they were signing. The Facebook campaign was based on deception, pure and simple.