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by chippy
3803 days ago
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Not only do we believe the brand message, but we invest ourselves wholly in the brand. To go against the brand actually hurts ourselves. To say "I made a mistake investing thousands of days and dollars on this" hurts. Thus, it's often much easier to defend your investment by defending the brand, attacking the attackers and expressing "it's the way of the world" and "that's life, it needs inequality" whilst remaining nice and creative. Defence of investment, a basic human psychological drive. |
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