| Several things that jumped out at me, in no particular order: 1. The site was extremely slow for me. Not sure if you are getting a lot of hits from this post or what, but it was so slow I almost navigated away. 2. Lose the mailing list pop-up that appears as soon as the page loads. I don't know what you do yet, and nothing personal but I don't know you or what you do, so I most likely am not going to give you my email address. 3. Tell me more on the homepage. If I had not dug into the site more, it would appear that all I am doing is ordering coffee and a portion of the proceeds go to cause of my choosing. It is not clear it is a subscription service. 4. On the Cause pages (except for the Human one), it says coming soon at the top. So where is my money going in the meantime for the others. Tell me more about how my money gets to these causes. 5. Nothing major or critical, but spend a couple dollars and get a better logo. 6. I would research how you can make the purchase tax-deductible. Maybe not now, but down the road. You may run into some people that are turned off completely by not having a tax deduction. 7. Tell the user more about the coffee. Why is it special or different? Why should they order your over my Starbucks subscription or Craft Coffee subscription? 8. Get some testimonials from people about the quality of the coffee. Also get some testimonials from the causes that are being donated to and link to the cause. |