[notabot]

> Has hello world ever been exciting

The HN upvote says otherwise. :-)

But I guess had there been an HN-equivalent in assembly age people would get excited about C, too.

> The question is what does Rust have to offer as your embedded program grows.

Exactly.

We are aware of the good, bad and ugly bits of C. The industry has built extensive tooling around it. Rust has a long way to go. I certainly wish to see more pioneering projects from Rust.