The tech and talent at Etsy would bring quite a bit of value to any company that were to acquire them. Their tech culture is top notch. I've followed their blog (https://codeascraft.com/) for a couple years now and have gained a ton of knowledge from it.
Neither of them have marketplaces for custom made goods (for the most part at least compared to etsy) and both are in competition with each other to expand their marketplaces to as far as they can go.
Seems like it would be a good fit to me. I'm not sure how it ultimately gets integrated it (maybe it doesn't?).
I didn't even know about that and neither did my wife who is obsessed with etsy. I'm not sure Amazon by itself is going to draw in the huge amount of users etsy as brought in; I could easily see etsy augmenting their existing offering.
Some selected blog posts:
- Leveling Up Your Organization with System Reviews (Their latest post. https://codeascraft.com/2015/12/21/leveling-up-with-system-r...)
- Fault Injection in Production (http://queue.acm.org/detail.cfm?id=2353017)
- Q3 2015 Site Performance Report (Posted every quarter. https://codeascraft.com/2015/11/10/q3-2015-site-performance-...)