[stevewillows]

They lost their 'handmade' direction after they let the vintage people back in. For a short time they removed all of the stores that were selling curated collections instead of something original.

Within the crafting world, this was the beginning of the end -- which was a few years back.

It's not surprising to see them slowly fading away. They haven't progressed. Back in the early days you had to get in with the 'chatting Mom's' if you wanted to gain some good traction. Now its just like any other ecom platform.