[sytelus]

People want trustworthy marketplace, not the open marketplace where anything goes. This should be the core learning of last decade that has made Windows apps undesirable but App Store apps highly successful. The wetting price that companies pay is totally worth it and is recovered quite well from fees as well as increased sell. No one wants Amazon to be place where all deceivers can put out their listing as they see fit.

Current major issues are:

1. Sellers can name themselves as they like. For example, you can be a seller with a name of very recognized brand deceiving people that you are official source.

2. Sellers either omit information or publish incorrect one. For example, you can sell toys laden with lead and it would be just fine.

3. Amazon has been amazingly unsuccessful leveraging their own data. For example, they can ask simple question "Are you happy with X that you bought last week?" with just Yes/No and use that information to flag products for reviews. Getting rid of incorrect and incomplete listings can not be optional.

4. Listings are not properly conflated which makes people very confused and forces them to spend lots of time to find the "best" one. For example, there are probably dozen listings for exact same product like Syma 107G helies.