[JoeAltmaier]

There's an ethical argument that, using our brains to (cynically) raise meat animals, we've poisoned our motive morally. Never mind how 'naturally'; never mind how much better the lives of the animals. The knowledge that its all really for tasty sandwiches compromises the moral aspect.

Supermarket packaging certainly helps to make it seem clinical and a little ghastly; but avoiding that doesn't change the morals at all.

Disclaimer: I eat meat daily, with gusto.