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by tacos
3808 days ago
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I once spotted an Etsy card on Tumblr. 7,000+ reblogs. A month later the $3 card was still available. I contacted the artist asking about it. "If I had a nickel..." she said. Tumblr's just not a place you go when you're thinking about buying stuff. If it doesn't work organically it's not going to work when you bring corporate ads in. Yahoo bought it for display ad inventory and then, oops, the bottom dropped out of display ads. |
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I'll agree that the largest part of tumblr's userbase doesn't have the ability to whip out the credit card at the drop of a hat. I'll argue that TV is also not a place you go when you're thinking about buying stuff, yet display ads seem to be working there.
I'll also add some sympathy for that Etsy seller. I have a friend with an Etsy shop, and the bane of her existence is people reblogging a card or print with no link back (or worse, "google images" listed as the source).