[Kalium]

I have a different reaction. I think the idea that you shouldn't be in it solely for the money is a way to protect against the emotional costs of near-certain failure. If money is your only goal, then failure will crush you. If you can point to all the non-monetary things you gained, then you came out on top no matter how the business itself ends.

[joslin01]

And even if you succeed, monetary wealth is a dead end. Once you're there, you'll be disappointed that money doesn't happiness (trite, but true).