[sbarre]

Ugh.. I had a boss years back who insisted on using "big data" to refer to our analytics and reporting work (which was nowhere near big data in terms of data size - we had maybe a million rows in our database across all our tables), and I fruitlessly tried for months to explain to him that anyone who really knows what "big data" means would immediately see through his bullshit..

[collyw]

I really wish we could get rid of the hipster / buzzword / fashionista aspect of our industry. Way too much churn as a result. I would far rather spend time honing SQL skills to perfection rather than having to learn another NoSQL database. Unfortunately job descriptions prefer the latter.