[blainesch]

This startup sounds like a horrible place to work. They should aim to use a carrot, not a stick. Every employee is rightfully scared, and is hopefully thinking of finding another place to work.

If they offered incentives for meeting or passing their sales goals, they would be much more motivated. Compared to be scared of losing their job just because they missed a goal. There should always be the option to fail, even for non-tech.