|
|
|
|
|
by MichaelBurge
3812 days ago
|
|
If a kid screams in the restaurant and they have a policy of giving him a free lollipop to calm him down, that doesn't mean we need an app to keep track of the restaurants you've visited without claiming your free lollipop and then hire a company to go around with an automated screaming device to coax dozens of lollipops out of the local businesses. This seems like the kind of company that would spoil this particular form of customer service. It just seems like greed more than any real value. Now, those old scummy companies that used to offer rebates while employing actuaries to calculate percentage chance that you won't cash the rebate, intentionally make the process difficult, and then profit? Go ahead and run those guys into the ground. If someone could upload a scan of the rebate and have you guys do the rest, I wouldn't mind that. |
|
But I'd challenge you on your assumption that this is a bad thing for stores and consumers.
It's a powerfully negative experience to buy something, and then find out within a few days (or hours) that it's selling for far less. It happens millions of times per day (www.forbes.com/sites/walterloeb/2014/11/20/amazons-pricing-strategy-makes-life-miserable-for-the-competition/), and most people don't find out. But the reality is that it's happening.
A customer could return it for free (and re-buy it -- many states require this by-law). Or a store could do good by the customer and give a price adjustment.
It turns out that when stores do good by customers when this happens, shoppers become far more loyal (and spend FAR more on average too, growing store top-line & often net bottom line). This is part of the secret of Amazon Prime.
While I can't claim that it is the right or only view, I fully believe that stores will benefit far more than the costs.
*Revised based on mquander's feedback