[throwawayValue]

You're right - it is my responsibility to sell it and so far I've just been listening to offers and haven't countered because I wasn't interested in selling at those times. However, I now would counter all offers with a reasonable asking price and detail the reasons for that price as well as my thoughts on where the growth potential is.

I agree that iheartmemcache's response really hit it on the head and I was waiting to see if it generated any other responses. The strategy he laid out is exactly in line with what I've been thinking.