I don't show ads for every page view (only unregistered users), and click rate is more like 0.1%. Now I feel like I'm doing something very wrong... advice welcome!
Based upon my own experience, make sure your site is responsive and place at least 2 responsive ads per page. I don't turn off ads for registered users and I've never had a user complain.
Also, find out how many of your users are blocking ads - my site is roughly 5%. However, I am aware of sites that have a younger demographic and 75-80% of their users are blocking ads.