[nicholas73]

Serious question: why do you need to sell to focus on another startup, when you say this one is pretty much autopilot?

It seems whatever time you save on upkeep will be used by income anxiety instead.

If I were in your shoes I'd never sell unless I get a multiple that approaches S&P. Which already pays rather poorly for income considering how low interest rates are. This is only if your business is forecast to be steady though.

[throwawayValue]

That's basically what I've been doing the past few years and the reason why I've rejected previous offers. My thought process has been, why accept $XXXk when I'll just earn it anyway within X years and I'll still have the business.

I have launched a few things during the past few years which are also generating revenue, but my latest idea will require a lot more time, focus & marketing spend to get off the ground. Also, it would be very nice to be able to pay off my mortgage & have a decent cushion in the bank.