[rjett]

Rethinking food delivery? Perhaps there's something novel with their real-time routing algorithms, but that's a razor thin edge in food. The food game is an old game. To put that much money to use in a food business, your best hope is to buy distribution facilities where the real estate will appreciate and then convince enough consumers to get out of the mindset of cruising the grocery store freezer isle for convenient microwavable meals. So in the end, you're some premium, made for urban environments, version of lean cuisine. I'm sure there's a market for that, but is it a market worth this much investment?