[Eridrus]

If you assume that all users are paying monthly (not unreasonable, the $2/month savings are tiny vs getting locked into $96/yr), then they only have about 600 users since they're charging each of them once a month (hence the 7k billing events).

[e12e]

It's a 20% discount for a time/budget management/forecast solution that I don't think makes much sense to stop using every other month -- so I'd be surprised if most that go from free trail don't convert to yearly subscription? (They could of course have 600 different users each month, and be failing due to big churn with their customers...)

[destroytoday]

The majority of paying users are monthly, but mostly because of the demographic—freelancers. Most freelancers aren't full-time freelancers, so they don't always freelance (and don't always need a freelancing tool). That makes churn the biggest challenge. I follow up with users who leave and have learned that they either don't have a lot of freelance gigs at the moment and plan to come back, or they took a full-time job.