[kijin]

In any case, they're in trouble because they forgot to renew the domain every year since 2007. If they had to do it every year instead of forgetting about it for almost a decade, they probably would have found out about the problem much sooner, and would have had several years to fix it.

If a domain is really important to me, I make sure to prepay for at least 3 years. I don't wait 3 years to renew it for another 3 years; I renew it every year to maintain the 3-year buffer. If I ever owned a single-letter domain, I would triple that buffer and top it up every year.

I just don't understand companies and organizations who keep their domains barely registered, always renewing at the last moment. A domain that expires in less than a year should be treated like a single point of failure for your entire business.