[swingbridge]

Mixpanel has a great product but suffers quite a bit from the curse of having a product everyone loves but nobody wants to pay for.

The layoffs are a likely a further materialization of their struggles to get people to pay for the product at the rate they were hoping.

There's a lot of competition in this space out there now. Mixpanel isn't as unique as it once was. There's also the elephant in the room of questioning how much of the revenue in this sector comes from other companies surviving only on VC cash (i.e. cat video site analyzing page traffic that shows ads for a toothpaste delivery iPhone app that analyzes its social media interactions with users that turn out to just be bots in some Russian guy's basement). Point being the rapid downturn in VC funding recently isn't exactly helping Mixpanel's revenue either.