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Their hardware actually combines hardware rasterization and raytracing.

Depending on the implementation, raytracing can have many benefits over rasterization, such as: - ability to produce pixel-perfect shadows - sub-linear complexity on the amount of primitives (vs. linear for rasterization) - rays need not be coherent, i.e one can render non-linear projections or lots of small views

Path Tracing also is just another form of Raytracing. They demonstrated that their hardware can be used for it (just read the link).