[magicalist]

> By default the store app MIGHT show some logos for featured apps, but that's as far as it goes

Yeah, those are ads. It's like when the homescreen of my Kindle that I paid more for to get without "Special Offers" started showing books I may be interested in buying based on my reading history. Also known as ads.

It's insulting. I'm sure over their entire customer base it comes out as a positive feature for them, though. People more likely to click through to the store when they see a game name or screenshot they recognize, while only alienating a few.

At least, as you said, they offer an explicit and easy way to disable them, unlike Amazon at the time, who then took years to add an option to disable those.

Which, by the way, is all I'm asking for on the telemetry front as well. Opt-in by default all you want. Bury the setting three panels deep (don't reset it at your whim, though). I'll feel insulted and slightly dirtied, but I'll disable it and move on, active Windows customer that I am.