[LeoPanthera]

> Generally: no

That's very misleading. The option is called "Suggestions" and it's on by default. I'm convinced they called it that because if they called it "Ads", everyone would turn it off.

> By default the store app MIGHT show some logos for featured apps

That is far from only problem. Here is a screenshot of a Win10 start menu, out of the box, at default settings. Count the ads:

http://cdn5.howtogeek.com/wp-content/uploads/2015/08/img_55b...

[NetStrikeForce]

One ad (Get Skype), and a live tile that could be considered an ad (Store live tile).

[FlyingLawnmower]

It's a single right click to unpin them. I personally found it useful to have a link to the store to download Netflix, etc.

Should they have displayed a totally empty start menu to start? I think people are getting way too upset about the smallest things.

[monochromatic]

I'm not upset about it. I'm just not going to use it.