[onetimePete]

No we wont, its no longer paying off to invest that much.

Write a bunch of new shaders - nobody notices anything. Write a good procedural content generator- suddenly applause. The gfx-race is over- it died a horrible death on the plateau beneath uncanny valley. Its a real shame, cause the technology invented is just so neat- but that is how it is.

[deelowe]

Battlefront just won a ton of awards due to tech they created for that game that makes the terrain look amazingly realistic. It seems like people still notice.