[DominikD]

The same claim could be made for PowerVR offering in general: why doesn't PVR go mainstream. I mean: you could get PS3 level output for probably tenth the energy so why not? Except that it is mainstream with roughly 50% mobile market share. :) The bottom line is: IMG doesn't produce silicon (except for internal use) so you need a partner to go "mainstream" (whatever that means). You're showing your IP on e.g. CES to find those partners (or to validate existing partners' investment in the platform). That's how IP companies operate, unless they are the de-facto monopoly in some segment.