Looks useful and neat, but remember kids: if you're not paying for it, you're the product.
Some of their competition: http://linxo.com (used it for 5 years now), http://bankin.com (used once, preferred linxo).
Fair point. Right now we're not making any money off of users. Down the line, we'd like to explore freemium features or perhaps a subscription model. We don't want to or plan to sell your data.
And for completeness: in the US the competition includes Level Money and BillGuard.
And for completeness: in the US the competition includes Level Money and BillGuard.