[dang]

Right, the submitted title ("Facebook's “free internet” programme is a cover for a land-grab") broke the HN guidelines by editorializing. That's bad. Submitters: please don't change titles unless they are misleading or linkbait (https://news.ycombinator.com/newsguidelines.html). If you want to present an argument, do so in the thread, on a level playing field with other users. On HN, submitting an article confers no special right to opine.

The subtitle ("Critics argue") would have been ok, but is less informative, and there's nothing wrong with the article's main headline, so we've put that in above.