What worries me is that that this mirroring also applies to the erection of giant walled gardens as well. It seems curious that this current bot-bandwagon has exploded after the XMPP interoperation world imploded. Different APIs now to build bots for Slack, Facebook, Google, Skype, etc...
I think it's in-combo with the whole AI/automated personalization as well. It used to be very difficult to do intelligent bots, but now you have tensorflow/caffe/word2vec frameworks that come built-in with NLP