[NovaS1X]

This is good for digital in ways I think people won't notice quite yet.

As an amateur photographer I tend to see film users a lot. I shoot digital but I'd like to shoot film too. The reality is that there are some artifacts that film gives you that you can't replace in digital yet. In art, if the effect or feeling that you want is given on a certain tool then that is the tool for the job. In photography, if this is film, then film is the right tool for the job. There's also the large factor of workflows. People get used to a workflow that influences their style and it's important to them to maintain that workflow. What is measurably better in technical terms is not important.

What I see happening is that market trends like this will push digital forces to perfectly re-creating classic films. The difficulty with re-creating film with filters or presets is it's notoriously hard to do and usually not perfect. Fujifilm is a perfect example of this with their film simulation modes on their X-Mount camera lineup. I suspect that the film trend is going to push photography giants into creating more accurate emulation of film baked into their workflows and devices rather than the current trend of generic hipster Instagram filters or playing in Lightroom for a few hours (and still not getting the effect you want).

Whether you're a professional or a 16y/o girl with a K1000 and mix-matched 80's leg warmers film still does have a place amongst people and this will in turn affect the development of digital processing.