[rodgerd]

> Fujifilm did end up doing OK by, among other things, applying their film making expertise to other industries like medical.

Another thing they did was carve out a very nice niche for themselves with their X-mount cameras. They've done quite well in part because the in-camera processing engine does a good job of emulating a lot of the old Fuji film stocks (as well as making very nice cameras that offer something different to the canokin mill).

[ghaff]

I have an XE-1. Now there's retro i can buy into. Especially with the pancake lens, it really feels like an old fashioned rangefinder in a lot of ways.

I don't know how much money they make off that line but they've done a nice job of it to the point where I don't use my DSLR very much unless I'm shooting action or need either ultrawide or telephoto lenses.

[rodgerd]

I've gone to Olympus, which has much the same appeal for me, and my Canon equipment is very much unused these days.

Interestingly Olympus are one of the few traditional camera vendors whose camera division are moving up in profitiability, so it seems that "doing something different" can work quite well.