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I watched the analog-to-digital-to-analog trend happen in professional audio (I was going to school for audio as ProTools was beginning to be a thing, we worked on analog tape machines...but the year after I finished my degree, they brought in digital ADAT machines for the small labs, and eventually went digital in the 24 track room, as well). It's amusing how superstitious people can be, especially in industries that are mostly subjective but happen to bump up against a lot of technology. Audio, photography, video, and now film have all been through this. The final product will be delivered digitally for 99.9% of consumers. Why fight it? Why spend so much money, time, and effort, to work with inferior media? I dunno. I worked on analog tape machines (I was even a hold out, for a while, having a 1" 16 track machine, as big as a mini fridge, in my house for several years after digital multitracks were the smart choice), but there really is no good argument for it today. There was a brief window where the best digital equipment was inferior to the very best analog equipment, but it didn't last long. Maybe five years. We may still be in that window for film when comparing 70mm film to the best digital equipment...but, on the low end? Hell no. This janky little camera from Kodak will be a joke compared to digital equipment in the same price range. And, the film/processing costs will be outrageous comparatively speaking, limiting ones options when shooting to a significant degree. In short: This is just hipster bullshit. Just like analog audio is hipster bullshit. |