[intrasight]

I worked at Kodak as a summer intern in '85. Was the era of the disk camera. Was also my first programming job. Lotus 1-2-3.

Most people today can't comprehend the scale of American manufacturing as it still was at that time. The Elmgrove plant where I worked (one of a dozen facilities in the Rochester area) has over 14 thousand employees. Our start and end times were staggered in 7 minute increments to manage traffic flow.

That none of that would exist 20 years later was inconceivable at the time. The word "disruption" wasn't in business vocabulary. Nor was the phrase "made in China". Some senior technical managers saw the "digital" writing on the wall. But what could they do? What could anyone do? There was no way to turn that aircraft carrier on a dime.

There was no business model in digital cameras that would employ 100 thousand engineers, managers, factory workers, technicians, and staff.

[ghaff]

What people don't get a lot of the time when they're opining about what a business should do or should have done because the market is collapsing/collapsed for a particular product category is that you have to run the numbers. Maybe the business executes brilliantly on creating a new $1B business (which is hard). But if that replaces a $10B business, things are still going to get ugly. I don't have the exact numbers at my fingertips but, as I recall, film revenue fell something like 90% in under 10 years.

(That said, Fujifilm provides an existence proof that Kodak could have, however painfully, probably navigated this with better management making better choices.)