[sitharus]

The same people who buy impossible project instant film.

Sure you could shoot a perfectly in-focus colour corrected image and filter it, but there's something fun about not knowing the result instantly. It's the reverse of when digital cameras came out, then instant was exciting.

[Htsthbjig]

"but there's something fun about not knowing the result instantly."

Let me guess, you have never ever used a super 8 camera. I have, and FUN is the last word that will come to my mind about those machines.

Using a new cartridge and not being sure about light exposure in complex scenes, only knowing about it after having sent the cartridge away and returned. Idem with motion response, color and lots of little things that now we have feedback about in seconds, but at the time, took weeks.

I mean, after all the pain now you need to mount the projector, switch light off only to discover that your film is ruined, because you did not take the right decisions or just the developer lab did it wrong. Frustration, anger, disappointment, anything but fun.

This happened several times to my father. It was an expensive process to learn, only fun if you did not pay for it.

It was a pain in the ass.

[ghaff]

I can actually kind of see the instant film thing in that it lets you hand people a rather unique physical artifact at a social activity or whatever. It's a break from "The pics will be up on Facebook." I'm obviously not the target market but this just seems weird. I remember Super 8. We used it because we didn't have an alternative. It was low quality and expensive.

[lotso]

No, I think instant film is fun because you always get a physical artifact that you can give to your friend instantly.

[Aloha]

It's interesting, original Polaroid film was probably one of the most color stable (and accurate) films around - I have Polaroids that were stored is less than ideal conditions and nearly 40 years on have much better color stability than their print contemporaries.