[smegel]

What amazes me is the lawyers haven't been able to come up with some legalese that allows companies to transfer your data around their internal systems for your own use without stating "we can do whatever we want with your content".

[wmf]

AFAIK this is a solved problem in B2B. e.g.

AWS: "We do not access or use customer content for any purpose other than as legally required and for maintaining the AWS services and providing them to our customers and their end users. We never use customer content or derive information from it for marketing or advertising."

SoftLayer: "As a Processor, SoftLayer will not access the Customer Content for any purpose beyond providing You with support as described above, and will not disclose it to any person or entity."

[Zikes]

Copyright says you get to define that however you like. It's why we have so many options for code licensing. The problem here is that companies would much rather have the "we can do whatever we want with your content" option because it benefits them much more, and not enough users care enough to make them change it.