To turn something into useful metrics there needs to be more than zero of it the first place. So maybe the right way of putting it would be to say "Don't just log bugs. Fix them!". Calling that "zero exceptions" is misleading.
That's why the article is "Getting to Zero" not "Starting at Zero"; the target audience is teams where the opening quotes sound like something you'd overhear.
Not understanding the negativity. It was a reasonably well done little blog post, and if you're on, or responsible for, a team where that situation and attitude is occurring it provides some good concise guidelines on how to make life better.