I very much doubt this is about 'providing value'. This gives them the general benefits of throttling users on the heaviest form of data use, with PR spun around to sound like a feature.
Binge On takes $45/month worth of data usage and gives it to me for $0 if I'm OK with throttling video to 1.5mbps. That's money in my pocket, and makes my phone more enjoyable to use. That's a feature providing huge value, not PR spin.