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by strictnein 3820 days ago
Standard marketing BS these days [0]. Announce the coming announcement for the pre-ordering of an unreleased product. A fake news event to generate the exact press they're getting.

I wouldn't be surprised if they announce the price before that timer goes away, just to get another round of press.

[0] Stuff like this is outlined in "Trust Me, I'm Lying" - http://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator...