[parennoob]

Well the way to prevent that is to with your wallet. Don't pay for a cable subscription (I don't), and refuse to watch sporting events unless they are available openly for streaming for a non-ridiculous price. It's seriously not such a big deal. Don't watch the shows that are only available via DVDs or on "boutique" services where you end up with a subscription when you only wanted a specific thing.

Eventually, content producers will realize that their delivery is usually horrible, and causes a lot of pain for consumers (I have to pay Comcast $300/month to watch the occasional football game? Sorry, not watching football.) and come up for better, more convenient ways for consumers to pay for the content they consume.