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by jlgaddis
3827 days ago
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I agree completely and your Zappos example is spot on. A few months ago, I was thinking about buying a new truck. I was sitting out on the deck with my iPad and Google'd the name of the local Dodge dealership, found a truck I liked, then Google'd some specs on it. A bit later, the girlfriend and I drove over to the dealership and I ended up driving a new truck home that day. For roughly six weeks afterwards, everywhere I went on the web (on the iPad) I saw presented with ads about new trucks. The majority of the ads were for the specific dealership that I bought it from (that I had Google'd) and the others were mostly for other dealerships in the area. I got to where I'd click on them every time I saw them just because they annoyed me so much. At some point, the ads stopped because I haven't seen one in a while. |
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