[ymse]

Given that Google Ads are mostly used on third-party sites, does this mean they will be sharing some of that revenue with the sites that now loses their ads?

If not, why should we give Google money to take potential income from smaller companies?

[ariwilson]

The sites make more money with Contributor than they would have with the ads, due to the ad auction:

https://support.google.com/contributor/answer/6084026?hl=en&...

[nevir]

You're effectively bidding on our own ads. If you outbid the advertiser that would have otherwise won, the ad is removed