[chippy]

Let's consider this for our non techy friends and family.

Can we expect our mothers to pay Google a monthy fee to view less adverts on webpages on the Internet? How will their ideas about what the internet-as-utility mean to them change? Will they consider the money they pay to their ISP as already covering this? Would not paying imply that they should be happy to see advertising? How would this model apply to other paid services? Should people pay more to their taxis to be able to shut off the in cab monitors showing ads? Should a monthly additional payment be made to their email client to stop spam? Would they consider it okay to not get advertisements sent to their postal mail by their utility companies if they paid some more?

Would we see a Facebook Premium account where for 10 dollars a month no ads are shown, or a Twitter premium account where no sponsored tweets are delivered?

Now think about this from the point of view of a company or marketeer. Wouldn't those consumers who could afford to pay extra to not see ads be worth more to you? Would they imply that they had more purchasing power?

[ariwilson]

I buy apps so I don't see ads in them all the time. This is the web equivalent of that. Why is that complicated?