[skyhatch1]

Certainly great customer service, but also a very good business decision by the airline. With an average cost of $100k per diversion, 54 diversions cost Lufthansa ~$5.4m annually.

With a conservative 40% of urgent cases being treatable under the Doctors on Board program, that's a $2.16m saving.

Cost of such a program is next to negligible - airlines spend hundreds of $ per flyer per year marketing in various ways to frequent flyers. A €50 discount voucher per flyer certainly won't break the bank.