[sawwit]

Needs are what your neural architecture has evolved to optimize (e.g. sustenance, pain avoidance and affiliation). Goals are the preferred states that the brain learns to optimize its needs (via reward). Values are cultural or (fortunately, but also necessarily due to evolution) Schilling point memes which manifest as virtual rewards that mostly enable human cohabit (e.g. you are good if you don't litter the street, i.e. that will increase your chance of future social reward).