[aetherson]

Obviously in the ideal world for passengers, they'd get prompt pickups at any time for low prices. But given that that's not realistic, our experience is that they prefer moderate surge pricing plus prompt reliable pickups to "your cab is on its way oh wait no it's not," or just "we can't get you a ride right now."

Turning off during peak is bad. Again, your service will only be used if you can remotely get people rides during peak times. They're peak times because that's when passengers want rides.